Traction

Three paying SaaS customers live in production. 2,300+ leads sourced, 122 qualified. Post-revenue and capital-efficient from day one.

3 paying SaaS customers: Natural Earth Paint, Darex, Joey's Hot Sauce
Natural Earth Paint: live and serving customers globally on the platform
2,300+ leads sourced; 122 qualified in active pipeline
Post-revenue — not a pre-revenue bet
~13 customers needed to reach cash-flow breakeven
Sub-$5K/mo non-payroll burn — capital-efficient by design

Questions investors ask

Why only three customers after 25 years of platform work?

The platform spent 25 years as a custom-built internal system for wholesale operators — each deployment was bespoke, not a repeatable SaaS product. The SaaS commercialization is recent (last 18 months). The 25-year track record proves the platform works at scale; the three customers prove the SaaS model converts. We are at the beginning of the go-to-market curve, not the end of a stalled one.

What is the CAC, and how does it compare to LTV?

Current CAC is low because we are in a founder-led sales motion — the primary cost is time, not paid acquisition. At ~$1K/mo average revenue and a modeled 24-month average contract, LTV is ~$24K per customer. Post-raise, our GTM plan targets a CAC well under $5K using AI-optimized outbound at sub-$5K/mo non-payroll burn, which would produce an LTV:CAC ratio above 4:1 within the first year of scaled outbound.

What retention data do you have?

All three current customers are active and expanding — none have churned. Natural Earth Paint, our earliest SaaS customer, has expanded module usage since onboarding and is now running global B2B operations through the platform. While three data points are not statistically definitive, the expansion pattern and zero churn are consistent with the core hypothesis: customers who solve their wholesale pain with us stay, because switching back to the patchwork is worse than staying.

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