The Problem

Small-to-mid wholesale manufacturers are running their entire B2B operation on retail tools — and it costs them $20K–$80K per year plus 100+ wasted hours per month.

Retail platforms (Shopify, WooCommerce) were not built for B2B wholesale logic
$20K–$80K/yr hidden cost per customer (2–8% of revenue)
5 systemic threats: pricing exposure, dealer conflict, order errors, inventory risk, compliance gaps
Operators are duct-taping manual processes onto consumer software
No affordable wholesale-native platform exists at the SMB tier

Questions investors ask

Why haven't existing platforms solved this?

Enterprise wholesale platforms (NetSuite, Salesforce B2B Commerce) start at $30K–$100K+ per year and require 6–18 month implementations — far out of reach for a $1M–$5M revenue manufacturer. Below that tier, operators choose Shopify or WooCommerce and hand-bolt on workarounds. There is no mid-market-native, wholesale-first platform with a sub-$1K/mo price point. That is exactly the gap Built2Buy fills.

How do you quantify the $20K–$80K cost claim?

The figure combines: (1) staff time on manual order processing and dealer management (100+ hrs/mo at fully-loaded labor cost), (2) revenue leakage from pricing errors and unauthorized resale, and (3) downstream costs from order mistakes and inventory mismatches. It represents 2–8% of a $1M–$1.5M revenue manufacturer's annual revenue — a range corroborated by on-site operational audits with current customers.

Ready to talk numbers?See the ask →