Market

TAM of $6.2B across 660K US manufacturers. Reaching a projected $30M ARR target takes ~2,500 customers — about 0.4% of our SAM.

TAM: $6.2B (660K US manufacturers × $12K/yr avg platform spend)
SAM: $1.1B (SMB wholesale manufacturers underserved by enterprise tools)
Year-5 ARR target: ~$30M (projection, not a guarantee)
~2,500 customers to reach the Year-5 target (at our ~$1K/mo average)
2 current customers already expanding globally — international demand is real
Breakeven at just ~13 customers

Questions investors ask

How did you arrive at the $6.2B TAM figure?

We sized from the denominator: ~660,000 US manufacturers with B2B wholesale operations (Census Bureau NAICS data, filtered by revenue band). At an average platform spend of ~$12K/yr (our ~$1K/mo average), that produces a $6.2B TAM. The SAM of $1.1B filters to the SMB tier ($1M–$20M revenue) where enterprise solutions are unaffordable and the retail-tool pain is acute. These are our own estimates — not third-party analyst figures — and should be treated as directional.

Is the Year-5 $30M ARR projection realistic?

At ~$1K/mo average, $30M ARR requires ~2,500 customers — roughly 0.4% of our SAM. We believe that is achievable with sustained AI-optimized outbound, given the pipeline density we are already seeing (122 qualified from 2,300 sourced). The projection is a target, not a forecast — actual results depend on conversion rates, expansion revenue, and market timing. We label it as a projection throughout our materials.

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