← Overview
Team & Advisors
A founder with 25 years building this platform and a cross-functional team that has already shipped it for real wholesale customers.
- Steve Rice — Founder & CEO; 25 yrs B2B wholesale platform engineering
- Leslie Gore — COO; operations and go-to-market execution
- Chris Ostmo — Product & AI engineering; built2buy platform architect
- Advisor bench spans wholesale distribution, SaaS GTM, and B2B finance
- $2B GDP facilitated through platform iterations over 25 years
Questions investors ask
Why is the founding team the right one to win this market?
Steve Rice has spent 25 years building and iterating on this exact platform for live wholesale customers — this is not a first attempt. Leslie Gore brings operational discipline to GTM and customer success. Chris Ostmo built the current AI-enabled production system. The team has already done the hard part: proving the platform at scale with real customers. The SaaS pivot layers a repeatable revenue model on top of a working product, not the other way around.
What does the advisor bench add?
Advisors cover three gaps: wholesale industry distribution relationships, SaaS pricing and packaging expertise, and B2B finance/fundraising. Their primary value is opening doors and validating our ICP scoring — we lean on them for warm introductions and deal-strategy input, not day-to-day operations.
Ready to talk numbers?See the ask →